Some more key credit questions
- Do people in your organisation view sales from the customers’ perspective?
- How well do people in your organisation know each individual customer? Could more data be gathered and assessed?
- Do people in your organisation share information and insights about customers?
- Are product benefits (not simply product features) highlighted?
- Could you sell more to existing customers?
- Do people in your organisation act decisively and swiftly to reassure and impress customers?
- Do you take a co-ordinated approach to selling online?
- Is buying online an easy and worthwhile experience for the customer? How could it be improved?
- Is the website attractive, practical and relevant, learning from the lessons of the early years of website design?
- Are you ready for the changes that may result from greater internet sales?