Some more key credit questions
Do people in your organisation view sales from the customers’ perspective?
How well do people in your organisation know each individual customer? Could more data be gathered and assessed?
Do people in your organisation share information and insights about customers?
Are product benefits (not simply product features) highlighted?
Could you sell more to existing customers?
Do people in your organisation act decisively and swiftly to reassure and impress customers?
Do you take a co-ordinated approach to selling online?
Is buying online an easy and worthwhile experience for the customer? How could it be improved?
Is the website attractive, practical and relevant, learning from the lessons of the early years of website design?
Are you ready for the changes that may result from greater internet sales?
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